The CEO of McDonald's posted a video doing a taste test of a new burger-or as he called it, a "product". In the video, he barely even takes a bite.
The internet did their thing.
In under 48 hours, we ideated, filmed, and launched a response video featuring Allen, A&W's beloved spokesperson.
We parodied the competitor's viral video and showed the world what a taste test looks like when your burgers are as good as they are at A&W. In true Canadian fashion, we even invited the CEO to join us for a burger.